LONDON, England – The Elizabeth Beauty Salon in south London’s Notting Hill neighborhood was once known as a home to the “beautiful little shops” that would sell everything from cosmetics to perfumes to perfume to makeup.
Now the salon is back, and in the process, it’s reinventing itself, too.
A few years ago, the salon shut its doors after a few years, with the help of its owner, Elizabeth Taylor.
“It’s not that we couldn’t do the shop anymore,” said Taylor, who is now 73.
“We just wanted to be able to keep the name alive.”
The Elizabeth Salon, a beauty shop that closed in 2008, reopened in a new building in 2016.
The shop is now known as the Elizabeth Beauty and Beauty Salon, or EBS, and the shop is open every day from 9 a.m. to 4 p.m., and offers all-natural, organic, eco-friendly beauty products.
“The shop has been in the same building since the 1960s, and I remember being on the floor one time when it was closed for good,” said Lisa Johnson, the shop’s former owner.
“So we’re very proud of that.”
Johnson is the granddaughter of a famous cosmetics entrepreneur and philanthropist, who passed away in 2017.
“She was a very special person,” Johnson said.
“And when she died, I had the feeling she had a really good heart.”
When the shop closed, Johnson and her granddaughter decided to start their own shop.
It took some time, but they finally have a new owner, who has the support of the Taylor family.
The EBS opened in 2018 and is now expanding its business to more stores across London.
“I think we’re really proud of the new owner and the new vision, but I can’t wait to see the new owners coming in,” Johnson told Business Insider.
“When they first started, they thought it was just a one-stop shop, and now they’re bringing in the business to the whole of London.”
Johnson said the new store will bring in $100,000 a month in sales, but said the store has no plans to stop selling products.
They are also looking for a new space to host events.
“At the moment we’re working on finding a permanent space, but if we find it, we’ll bring it in,” said Johnson.
“But we don’t have any other plans right now.”
Elizabeth Taylor and her family opened the Elizabeth Salon in 1957.
Today, the beauty shop has more than 400 different products, ranging from skin care to cosmetics to skincare.
In its first few years in business, the Elizabeth salon was the only one in London to offer natural products, and it was an instant hit.
Elizabeth Taylor’s famous cosmetics company, the Taylor Cosmetics Company, became a family business, with her grandson, George Taylor, managing the business.
The Taylor family started the shop with their aunt, Grace Taylor, in 1957, and their niece, Mary Taylor, started the business with her brother, James Taylor, after George died.
George Taylor died in 2015, and Mary Taylor took over the business in 2017, selling products to customers in the neighborhood.
The shops’ legacy is that Elizabeth Taylor has had an influence on many of London’s residents, from the borough of Ealing, which she founded in 1894, to the City of London, where she and her sister, Victoria Taylor, founded the Ealing Botanic Gardens in 1930.
“In my heart, I know Elizabeth as my grandmother,” said the owner of the EBS.
“That’s why I started Elizabeth Beauty, because she’s the first lady of London.
She was one of the most important figures in history.”
The shop has become a haven for a community of women who are living with cancer and are struggling with the illness.
“My daughter was just diagnosed with ovarian cancer, and she’s now on the waiting list,” said Kim Wilson, who runs a women’s health clinic in the area.
“For a lot of the women in the community, they’ve lost a lot.”
For many people, the ELS is a place to go to get their hair, makeup, and skincares.
The store has also become a home for people living with HIV/AIDS, as well as those living in poverty.
“They’re all very proud that they’ve had an impact on the lives of people in the city, and they all want to do better,” said Wilson.
“To have a store that’s open every single day, and to be a part of something so special and so close to London, that’s a special feeling for me.”