Washington, D.C. — Nearest Beauty, a new beauty brand owned by the Nearest Group, is unveiling a new logo featuring the company’s logo on products from the company and other brands.
The brand, which was launched in September by Daphne Bader-Flaser and Beth Gorman, is the first new beauty company to debut a logo in more than three years.
The new logo features the brand’s famous yellow, white and blue colors, along with the brand name and a stylized, orange, blue and yellow outline.
The logo is similar to that of the Neareys Beauty products line, which includes the Nearer Beauty brand, Nearest Skincare and Nearest Paints.
The Nearest group has been looking to expand its reach in the beauty industry.
In August, the company said it was acquiring Nearest Shampoos, a small makeup brand, for $6 million.
The newly released logo will be displayed on products, and it will be part of a new Nearey Beauty Beauty line, the brand said.
The company said its products are now available for purchase online and at Nearest.com.
“With this brand-new logo, Nearexpert has delivered on our promise to redefine the beauty marketplace,” Nearest said in a statement.
The new Neares Beauty brand also announced that it would expand its international reach.
In September, it launched a beauty line that includes the products of the company, Nearer Skincare, and Nearer Paints, as well as products from Neare SkinCare, Nearen Skincare.